This is a remote position.
Venture Background:
AutoMaximizer, Inc. was founded by Eric Melin in Cambridge, Massachusetts in 2018. It was incubated by Eric’s incubator “The Market Accelerator” whereupon Eric began building some initial seed funding, launched early tech prototypes as a part-time venture and generated early commercial engagement. The venture was put on hold for 2 years of COVID, then restarted in earnest when a refreshed BOA was established and tasked with recruiting an executive team. After a CEO search, Mark Shores joined in 2024 as CEO with Eric Melin refocused as CTO and co-founder. Executive Bios pasted below. A venture presentation with profiles of all current Advisors, is available on: . The Board of Advisors(BoA) are expected to actively support business performance, invest in the company over time, and provide guidance on sound corporate governance. The BoA will also support the executive team with a transition from non-voting BOA members to an effective Board of Directors as the company progresses.
The Opportunity:
E-Commerce is now a $20+ trillion Dollar market and growing rapidly. AutoMaximizer is disrupting the Aftermarket Automotive Industry in the same way Carvana and True Car have Disrupted the Secondary Automobile markets as ecommerce/tech/saas/app focused plays. Over 90% of Car Buyers now use the Internet during the car buying process (Craigslist, eBay, AutoTrader, etc.) and there's a growing trend to "Customize" automobiles (new and used) with aftermarket add-ons from AutoZone, PepBoys, Amazon/eBay, etc. However, when given an Opportunity, 80% of New & Used Car buyers pay extra for Customizations at-the-time-of-the-purchase-decision. AutoMaximizer is dedicated to enabling the entire automobile to be Ultra-Customized to meet drivers' specific unique lifestyle needs. We will have over 100,000 SKUs with a goal of over 6 million visitors to our website per month. Global trends with Electric Vehicles has opened up new driver needs and accelerated interest in the DYI / home-based Customization market. While Carvana® and TrueCar® recently launched IPOs, there is no dominant player that has emerged in accessories. Our business model is not one website or portal, but rather many different B2C revenue streams, from sales “channels” – Amazon®, eBay®, Alibaba®, Google®, Facebook®, Walmart®, various mobile apps, iOS, Android, etc. Additionally, we plan to build revenue streams with subscriptions from manufacturers/suppliers that list their products on our automotive specialized site and connect with the large installer market of both auto dealers, installers, and true customizers. The team has extensive experience building profitable business ventures with backgrounds in retail, IP law, corporate law, IT, strategy, investment banking, startups, search engine marketing, and internet advertising. Our Advisory Board search is focused on expanding our skillsets and securing additional angel round funding.
Advisory Board Roles & Responsibilities:
1. Uphold AutoMaximizer's Mission & Core Values
2. Help set company policies, procedures, and basic governance for long-term success.
3. Support ongoing management of the organization (BOA Members do not hold voting rights)
4. Advocate for innovation in the auto accessories industry as it merges with the information age
5. Provide feedback on plans, budgets, compensation, and financials
6. A multiyear term, renewable each year by Majority Board of Directors vote, no limitation on length of service to respect the expected financial investment levels of members.
7. Support business in at least one specialty area aligned with expertise (occasional virtual meetings/email/telephone support) and be prepared to provide more direct support if deemed necessary by the executive team.
8. Attend Monthly Zoom Conference Calls (total time of approx. 9-12 hrs/year)
9. Attend a Yearly Gathering Dinner Event (optional, self-paid for near term)
10. Attend a Yearly Auto Industry Conference (optional, self-paid for near term)
11. Introduce at least three new strategic relationship contacts/year to AutoMaximizer
12. Provide Capital Support (equity ownership terms to be discussed with leadership)
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