Job Description

Description We are looking for an experienced and innovative Marketing Director to lead and enhance our marketing initiatives in Irwindale, California. This role offers an exciting opportunity to drive brand growth while implementing strategic campaigns that resonate with our target audience. If you excel in digital marketing and branding within the Consumer Packaged Goods (CPG) sector, we invite you to bring your expertise to our team. Responsibilities: - Develop comprehensive marketing strategies that align with organizational goals and drive brand awareness. - Oversee digital marketing campaigns to ensure optimal performance and audience engagement. - Conduct market research to identify emerging trends and opportunities in the CPG industry. - Collaborate with cross-functional teams to execute integrated marketing plans. - Manage and optimize budgets for marketing initiatives, ensuring cost-effectiveness and maximum impact. - Lead the development of creative content across various channels to strengthen brand identity. - Analyze campaign performance metrics and provide actionable insights for improvement. - Establish and maintain strong relationships with external partners and vendors. - Guide the marketing team, fostering growth and ensuring alignment with company objectives. - Monitor competitor activities and adjust strategies to maintain a competitive edge. Requirements - Proven experience in a leadership role within marketing, ideally in the CPG industry. - Expertise in digital marketing strategies, including SEO, SEM, and social media management. - Strong knowledge of brand development and positioning. - Exceptional analytical skills to interpret market data and campaign results. - Ability to manage budgets effectively and prioritize resources. - Excellent communication and interpersonal skills for team collaboration and external partnerships. - Proficiency in marketing tools and software, such as CRM platforms and analytics dashboards. - Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

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Permanent employment, Contract work, Temporary work,

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