Social Media Manager / Website Administrator Job at Dr. Elsey's, Wyoming, MI

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  • Dr. Elsey's
  • Wyoming, MI

Job Description

About Dr. Elsey’s

Dr. Elsey’s is a veterinarian-owned brand dedicated to providing high-quality products that support the health and happiness of cats and their owners. We’re passionate about improving the lives of pets and the people who love them—and that includes building a strong digital presence to share our mission.

Position Overview

We are seeking a tech-savvy, creative, and detail-oriented  Digital Content & Social Media Manager to manage and maintain our  WordPress website and oversee all  social media channels . This dual-role position requires both technical proficiency with web content management and strategic thinking in social media marketing to drive engagement, traffic, and brand visibility.

Key Responsibilities

Website Management (WordPress):

  • Manage all content on the WordPress site, including blogs, product pages, landing pages, and SEO updates.
  • Coordinate website updates and ensure functionality, responsiveness, and user experience best practices.
  • Collaborate with designers or developers for any custom changes or troubleshooting.
  • Implement on-page SEO strategies and maintain up-to-date metadata and structured content.
  • Monitor website analytics to optimize content performance and user experience.

Social Media Management:

  • Develop and execute social media strategies across Instagram, Facebook, Pinterest, TikTok, and X (formerly Twitter).
  • Create and schedule engaging content (images, videos, captions) aligned with brand voice and marketing campaigns.
  • Monitor performance metrics and prepare monthly analytics reports with insights and recommendations.
  • Stay current with social media trends and emerging platforms to keep the brand relevant.
  • Engage with followers, respond to comments and messages, and build community presence.

Qualifications

  • Proven experience managing WordPress websites (2+ years).
  • Demonstrated success in growing and managing social media accounts for a brand.
  • Strong writing and editing skills with an eye for design and visual storytelling.
  • Familiarity with SEO principles, Google Analytics, and social media analytics tools.
  • Proficient in tools like Canva, Hootsuite/Later, Meta Business Suite, or similar platforms.
  • Basic knowledge of HTML/CSS is a plus.
  • Copywriting and proofreading experience is a plus.

What We Offer

  • Competitive Salary
  • 100% employer-paid health insurance
  • Employer-match 401k

Job Tags

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